Social Media Measurement and Monitoring was held last Friday and Murray Newlands posted a video from the event where Luke Brynley-Jones makes an introduction to the topic. Luke makes good points about the current state of the industry. According to him, the main down and up sides of social media measurement are the following.
Challenges of social media measurement
- Social media monitoring and measurement is not easy. “You need to know what you’re looking for.”
- Sentiment and influence. “Even humans can’t get sentiments right, that’s why we argue.”
Opportunities of social media measurement
- The tools provide a huge opportunity for businesses. “Every time I’ve signed in and used a social media monitoring tool I saw something new for my business, I saw something new for my clients.”
- Keywords based on what people actually say online. “That’s a completely different angle on SEO.”
Very interesting and very true!
When it comes to the main challenge of social media measurement, point number 1, we believe the first thing to do is to decide what for online discussion analysis data is being used. In other words, what is the goal of the analysis process.
Last week, we discussed sentiment analysis in this blog and a keyword detection post is on the to-do list.
Thank you for the mention
In many respects, the social media monitoring and analytics markets is still in the early stages of its development. As more companies look to get more information and intelligence from the social media landscape, it will encourage social media monitoring companies to push the envelop, which is a good thing for everyone involved.
Mark
Mark Evans
Director of Communications
Sysomos Inc.