Online Discussion Analysis
Online discussions in forums, blogs, and social networks such as Facebook and Twitter influence consumers' purchase decisions and brand awareness. The challenge is that there is a vast number of discussions going on every day and monitoring just a limited number of them cannot provide a sufficient overview, and can thus be misleading. A large amount of data, from millions of sites is needed in order to draw the most relevant conclusions.
To understand more about the various ways that an analysis of online discussions can be used to assist a brand's marketing efforts, choose the descriptor that best fits your or your client's particular circumstances:
HOW CAN WE HELP?
Whitevector's Chat Reports service is a web-based service that provides consumer brand teams with a comprehensive picture of what is being said within online social media discussions. The service is flexible and offers many different reporting options. With Chat Reports, a marketer can conduct analyses based on his specific marketing needs, and use the information in online planning. Data coverage in Chat Reports is extensive covering several different markets and source types with a constant data archive of six months on any topic. Whitevector is committed to serving its clients in the best possible manner - our customer service is always available to help our clients and partners make the most of the mass of data out there.HOW CAN AGENCIES USE WHITEVECTOR AS A PART OF THE SERVICE THEY PROVIDE THEIR CLIENTS?
Media and marketing communications agencies can widen their service portfolio by offering Chat Reports to their clients. Agencies can add value to online discussion data by combining it with their knowledge of the client's industry, and existing and planned marketing efforts. Online discussion analysis services can be sold as such or they can be combined with other services offered by the agency. Please contact us to learn more about the services Whitevector offers to agencies.To understand more about the various ways that an analysis of online discussions can be used to assist a brand's marketing efforts, choose the descriptor that best fits your or your client's particular circumstances:
Monitoring online discussions is usually the start point for any further analysis as companies' first and foremost need to know what is being said about them. Understanding the level and content of any discussion is important considering that consumers turn increasingly to social media sites as a source of information and recommendations on products and services.
In addition to learning of what is being said about a brand and its competitors, Buzz Monitoring gives answers to such questions as which topics generate positive and negative comments, what topics have caused discussion peaks, and what are the key discussion themes within a specific product category. Buzz Monitoring can also be used as a channel to receive and manage customer feedback.
In addition to learning of what is being said about a brand and its competitors, Buzz Monitoring gives answers to such questions as which topics generate positive and negative comments, what topics have caused discussion peaks, and what are the key discussion themes within a specific product category. Buzz Monitoring can also be used as a channel to receive and manage customer feedback.
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